THE BRENDANWORLD™ MANIFESTO
BRENDANWORLD™ ART IS SOMETHING WITH ONE OR MORE OF THESE QUALITIES:
THAT THE VIEWER ACTIVELY ENGAGES WITH
THAT THE VIEWER IS INTIMATE WITH 
THAT CHANGES THE VIEWER  
THAT MAKES THE VIEWER THINK, NOT JUST FEEL 
THAT MAKES A CONNECTION
THAT MAKES THE VIEWER DO SOMETHING
THAT IS ACCESSIBLE TO ANYONE 
THAT IS LIKED BY PEOPLE WHO DON’T LIKE ART
THAT DOESN’T BELONG IN AN ART GALLERY 
THAT IS WITHOUT JARGON 
THAT AN INTELLIGENT CHILD MAY NOT UNDERSTAND COMPLETELY, BUT WOULD BE FASCINATED BY AND WOULD REMEMBER 
THAT IS SLIGHTLY MAD, WEIRD OR UNUSUAL OR FRIGHTENING 
THAT IS MECHANICAL AND THAT WORKS  
THAT THINKS OR ACTS OR MOVES IN A HUMAN WAY, BUT ISN’T HUMAN 
THAT IS USEFUL OR BEAUTIFUL OR BOTH 
THAT HAS CULTURAL OR RELIGIOUS SIGNIFICANCE
THAT HAS A CLEAR THEME OR AN IDEA EASILY EXPRESSED 
THAT HAS A HISTORY AND A BACK STORY 
THAT ASKS A QUESTION AND FORCES A RESPONSE 
THAT IS MADE WITH SKILL AND CRAFT AND ATTENTION TO DETAIL 
THAT IS AMBITIOUS EITHER IN SCOPE OR SIZE OR COMPLEXITY
THAT REVEALS BOTH THE ARTIST AND THEIR INTENT