Born in London in 1937, Fletcher went on to read Philosophy at Cambridge before starting his career in advertising in 1959 at Robert Sharp & Partners, and then becoming MD of MCR Advertising. In 1974, he launched ad agency Fletcher Shelton Delaney, which was later sold to Ted Bates, where Fletcher became UK Chairman and CEO. He then co-founded agency Delaney Fletcher Delaney, which was eventually sold to Bozell and re-branded Delaney Fletcher Bozell. Fletcher is the only person to have been both Chairman of the Advertising Association and President of the IPA (the Institute of Practitioners in Advertising), and for more than two decades, he also served in various roles at the ASA, the UK advertising industry's self-regulatory body. In Addition, Fletcher was involved with Warc - which provides a resource for market research and market intelligence - having become the founder Chairman of the company (then known as the World Advertising Research Center) in 1998. Warc founder Mike Waterson said of Fletcher: 'Winston was a wonderful friend to many, effortlessly wise, supportive and entertaining. He gave selflessly of his time to individuals, organisations and causes, and will be greatly missed.' Winston was a very important person in my life. We worked together for ten years, and remained good friends until his death. Fletcher was awarded a CBE in 2010 for his services to the creative industries, and his charitable interests included work for children's charity Barnardo's, and for Autistica, which funds research into autism. Advertising: A Very Short Introduction by Winston Fletcher | 24 Jun 2010 Powers of Persuasion: The Inside Story of British Advertising 1951-2000 by Winston Fletcher | 10 Jul 2008 Advertising: A Very Short Introduction (Very Short Introductions) By Winston Fletcher by Winston Fletcher | 4 Jul 2010 Creative People: How to Manage Them and Maximise Their Creativity by Winston Fletcher | 1 Mar 1990 Meetings, Meetings: How to Manipulate Them and Make Them More Fun by Winston Fletcher | 12 Sept 1983 Price, product page£98.99 £5.50 delivery 17 Apr - 6 May Tantrums & Talent: (How to Get the Best from Creative People) by Winston Fletcher | 1 Nov 1999 The Manipulators: A Novel by Winston Fletcher | 21 Apr 1988 Superefficiency (Coronet Books) by Winston Fletcher | 1 Oct 1987 Beating the 24/7: How Business Leaders Achieve a Successful Work/Life Balance by Winston Fletcher | 23 Sept 2002 Advertising, Advertising: It's good for you by Winston Fletcher | 12 Apr 1999 Commercial Breaks: Insights into Advertising and Marketing by Winston Fletcher | 1 Nov 1984 How to Capture the Advertising High Ground by Winston Fletcher | 15 Sept 1994 Keeping the Vision Alive: The Story of Barnardo's 1905-2005 by Winston Fletcher | 1 Jun 2005 Ad Makers by Winston Fletcher | 21 May 1973 A Glittering Haze: Strategic Advertising in the 1990's by Winston Fletcher | 1 Feb 1992