Sir John Hegarty (born 1944) is an advertising executive and a founder of the agency Bartle Bogle Hegarty. He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973, he co-founded the London office of TBWA, and then in 1982 started Bartle Bogle Hegarty. He has published two books: Hegarty on Advertising: Turning Intelligence Into Magic and Hegarty on Creativity: There are No Rules. He was a President of D&AD in 1989[5] and in 1994 was given the President's Award. He appeared as a castaway on the BBC Radio programme Desert Island Discs on 23 June 1991. He was knighted for his services to the advertising and creative industries in 2007. Hegarty is a Trustee Emeritus of The Design Museum. Bibliography —— (2011). Hegarty on Advertising: Turning Intelligence Into Magic. Thames & Hudson. ISBN 978-0500515563. —— (2014). Hegarty on Creativity: There are No Rules. Thames & Hudson. ISBN 978-0500517246.